Brain & Behaviour for Growth

The course on truly understanding your target audience with behavioural psychology & neuroscience

  • Optimise your conversion with psychological principles

  • Understand the cognitive biases that guide behaviour

  • Step-by-step analyses of real-world case studies

Based on our 9.4 ★ training

Science-backed methodology

Apply learnings instantly

Use Brain & Behaviour to
boost your performance in..

Online Marketing
& Growth

  • Understand how your audience thinks and decides

  • Increase loyalty and retention through emotional incentives

  • Create attention-grabbing and memorable campaigns

Conversion Optimisation & Experimentation

  • Ground your A/B tests in science-backed hypotheses

  • Gain more insights from your data with Brain & Behaviour

  • Predict your users’ decisions with behavioural principles

UX Design &
Customer Success

  • Grow your mindset from user-centric to Brain-Centric

  • Remove subconscious friction from the user experience

  • Increase motivation to encourage desired behaviour

Organisations we helped better understand their target audience

Universities we have lectured at

Course preview

Take a sneak peek to see what Brain & Behaviour for Growth looks like

Predict and shape your prospect's path

Whenever you are motivating, nudging, or communicating with your audience, you are essentially predicting behaviour. What makes someone tick might seem complex and counter-intuitive but can be surprisingly simple when you know the rules of the brain. This course is designed to teach you just that through the science of Brain & Behaviour.

Your instructors

Philip Jordanov

Cognitive Neuropsychologist

Lotte Visser

Neuropsychologist & Designer

Benjamin Davey

Neuroscientist & Editor

Beirem Ben Barrah

Founder & CEO

Don't just take our word for it

working with
50+ companies

This course was inspired by ...

lecturing at
8+ universities

training
1000+ Professionals

What you will get

7 hours of video lectures

The fundamentals of applying behavioural psychology and neuroscience though theory, practical applications, and real-world cases.

Actionable key insights

Each chapters' most valuable insights that you can apply instantly. Carefully selected and brought in bite sized format.

eBook

70+ pages on how to experimentally apply B&B in an online environment such as UX design, marketing, and CRO.

Slack community

Get inspired and learn from peers how you can apply Brain & Behaviour in your context.

Cognitive Bias database

Browse through our online database of 200+ cognitive biases.

Certificate

Upgrade your LinkedIn profile or CV and showcase your new knowledge & skills.

Course chapter overview

Eagle-Eye View: Brain & Behaviour explained

We kick off with the paradigm shift that started all this. Chances are that a lot of what you know about your audience, customers (and yourself) is based on a false assumption. Time to shift your thinking with a valuable new perspective.

  • Find out how Brain & Behaviour is relevant for what you do

  • Understand the #1 insight out of 50 years of customer psychology

  • Dive into insights, practical tactics and case studies

Key principles: The building blocks of Brain & Behaviour

  • Learn the essentials of how your customer’s brain works

Eagle-Eye View: Brain & Behaviour explained

We kick off with the paradigm shift that started all this. Chances are that a lot of what you know about your audience, customers (and yourself) is based on a false assumption. Time to shift your thinking with a valuable new perspective.

  • Find out how Brain & Behaviour is relevant for what you do

  • Understand the #1 insight out of 50 years of customer psychology

  • Dive into insights, practical tactics and case studies

Key principles: The building blocks of Brain & Behaviour

Truly understanding your customers requires some behavioural psychology and neuroscience. Since these fields are huge, we selected the principles that are absolutely key and turned them into action.

  • Learn the essentials of how your customer’s brain works

  • Understand the roles of attention, perception & memory

  • Integrate principles in campaigns, copywriting and user journeys

Brain-centric approach: Deconstructing your challenge

Science is fun, but only valuable when you can actually do something with it. We created a framework that helps you turn insights into action: The Brain-Centric Approach

  • Integrate & align psychological principles with your (digital) strategy

  • Identify psychological solutions for your challenges

  • Prevent behavioural tactics from backfiring

Decision-making: Leveraging predictable irrationality

95% of our decisions are made subconsciously. This chapter is about understanding the hidden forces that shape customer’s choices and how they can be influenced.

  • Understand how your customers and users make choices

  • Become a choice architect and design how choices are presented

  • Enrich your customer journeys by mapping out decision processes

Cognitive biases: Navigating the subconscious

You might have heard of these ‘biases’ before. The good news: They are the absolute key to predicting decisions and behaviour. The ‘bad’ news: There are over 200 of them!

  • Recognise 12+ key cognitive biases like anchoring, framing & priming

  • Leverage cognitive biases to optimize customer experience

  • Learn to work with cognitive biases in an innovative and ethical way

Behavioural change: Building your toolkit

Time to move from brain to behaviour. By turning your knowledge into practice, you’ll learn how to leverage powerful behavioural drivers to change and motivate behaviour. Also, you’ll bump up your persuasive communication skills.

  • Understand behavioural drivers like friction & motivation

  • Subtly change customer behaviour with the NUDGES framework

  • Set the context for lasting impact and effect

Operationalisation: Turning tactics into action

This is where it all comes together. Start combining the best tactics and strategies, learn from leading companies through step-by-step real-world cases and start using the very first Brain & Behaviour tool.

  • Overcome limitations by combining interventions

  • Learn how companies like Apple & Garmin apply Brain & Behaviour

  • Use the Cognitive Biases Database to design your own tactics

30-day money-back guarantee

Lifetime acces to the course, community and cognitive biases database

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