Brain & Behaviour for Growth
The course on truly understanding your target audience with behavioural psychology & neuroscience
Optimise your conversion with psychological principles
Understand the cognitive biases that guide behaviour
Step-by-step analyses of real-world case studies
Based on our 9.4 ★ training
Science-backed methodology
Apply learnings instantly
Use Brain & Behaviour to
boost your performance in..

Online Marketing
& Growth
Understand how your audience thinks and decides
Increase loyalty and retention through emotional incentives
Create attention-grabbing and memorable campaigns

Conversion Optimisation & Experimentation
Ground your A/B tests in science-backed hypotheses
Gain more insights from your data with Brain & Behaviour
Predict your users’ decisions with behavioural principles

UX Design &
Customer Success
Grow your mindset from user-centric to Brain-Centric
Remove subconscious friction from the user experience
Increase motivation to encourage desired behaviour
Organisations we helped better understand their target audience

Universities we have lectured at

Course preview
Take a sneak peek to see what Brain & Behaviour for Growth looks like
Predict and shape your prospect's path
Whenever you are motivating, nudging, or communicating with your audience, you are essentially predicting behaviour. What makes someone tick might seem complex and counter-intuitive but can be surprisingly simple when you know the rules of the brain. This course is designed to teach you just that through the science of Brain & Behaviour.

Your instructors

Philip Jordanov
Cognitive Neuropsychologist

Lotte Visser
Neuropsychologist & Designer

Benjamin Davey
Neuroscientist & Editor

Beirem Ben Barrah
Founder & CEO
Don't just take our word for it



working with
50+ companies
This course was inspired by ...
lecturing at
8+ universities
training
1000+ Professionals
What you will get

7 hours of video lectures
The fundamentals of applying behavioural psychology and neuroscience though theory, practical applications, and real-world cases.

Actionable key insights
Each chapters' most valuable insights that you can apply instantly. Carefully selected and brought in bite sized format.

eBook
70+ pages on how to experimentally apply B&B in an online environment such as UX design, marketing, and CRO.

Slack community
Get inspired and learn from peers how you can apply Brain & Behaviour in your context.

Cognitive Bias database
Browse through our online database of 200+ cognitive biases.

Certificate
Upgrade your LinkedIn profile or CV and showcase your new knowledge & skills.
Course chapter overview

Eagle-Eye View: Brain & Behaviour explained
We kick off with the paradigm shift that started all this. Chances are that a lot of what you know about your audience, customers (and yourself) is based on a false assumption. Time to shift your thinking with a valuable new perspective.
Find out how Brain & Behaviour is relevant for what you do
Understand the #1 insight out of 50 years of customer psychology
Dive into insights, practical tactics and case studies

Key principles: The building blocks of Brain & Behaviour
Learn the essentials of how your customer’s brain works

Eagle-Eye View: Brain & Behaviour explained
We kick off with the paradigm shift that started all this. Chances are that a lot of what you know about your audience, customers (and yourself) is based on a false assumption. Time to shift your thinking with a valuable new perspective.
Find out how Brain & Behaviour is relevant for what you do
Understand the #1 insight out of 50 years of customer psychology
Dive into insights, practical tactics and case studies

Key principles: The building blocks of Brain & Behaviour
Truly understanding your customers requires some behavioural psychology and neuroscience. Since these fields are huge, we selected the principles that are absolutely key and turned them into action.
Learn the essentials of how your customer’s brain works
Understand the roles of attention, perception & memory
Integrate principles in campaigns, copywriting and user journeys

Brain-centric approach: Deconstructing your challenge
Science is fun, but only valuable when you can actually do something with it. We created a framework that helps you turn insights into action: The Brain-Centric Approach
Integrate & align psychological principles with your (digital) strategy
Identify psychological solutions for your challenges
Prevent behavioural tactics from backfiring

Decision-making: Leveraging predictable irrationality
95% of our decisions are made subconsciously. This chapter is about understanding the hidden forces that shape customer’s choices and how they can be influenced.
Understand how your customers and users make choices
Become a choice architect and design how choices are presented
Enrich your customer journeys by mapping out decision processes

Cognitive biases: Navigating the subconscious
You might have heard of these ‘biases’ before. The good news: They are the absolute key to predicting decisions and behaviour. The ‘bad’ news: There are over 200 of them!
Recognise 12+ key cognitive biases like anchoring, framing & priming
Leverage cognitive biases to optimize customer experience
Learn to work with cognitive biases in an innovative and ethical way

Behavioural change: Building your toolkit
Time to move from brain to behaviour. By turning your knowledge into practice, you’ll learn how to leverage powerful behavioural drivers to change and motivate behaviour. Also, you’ll bump up your persuasive communication skills.
Understand behavioural drivers like friction & motivation
Subtly change customer behaviour with the NUDGES framework
Set the context for lasting impact and effect

Operationalisation: Turning tactics into action
This is where it all comes together. Start combining the best tactics and strategies, learn from leading companies through step-by-step real-world cases and start using the very first Brain & Behaviour tool.
Overcome limitations by combining interventions
Learn how companies like Apple & Garmin apply Brain & Behaviour
Use the Cognitive Biases Database to design your own tactics
30-day money-back guarantee
Lifetime acces to the course, community and cognitive biases database
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