Brain & Behaviour for Growth

The online course on truly understanding your target audience with behavioural psychology & neuroscience

  • Optimise your conversion with Brain & Behaviour

  • Grow the mindset and skills of a business psychologist

  • Step-by-step analyses of real-world case studies

Based on 9.4* training

Science-backed methodology

Measurable results


Use Brain & Behaviour to
boost your performance in..


Online Marketing
& Growth

  • Understand how your audience thinks and decides

  • Empathise and connect emotionally with your audience

  • Create attention-grabbing and memorable campaigns

CRO - Conversion Optimisation

  • Build science-backed A/B tests for better performance

  • Gain more insights from your data with Brain & Behaviour

  • Predict and nudge your audience's decisions

UX Design &
Customer Success

  • Grow your mindset from user-centric to Brain-Centric

  • Remove subconscious friction from the user experience

  • Facilitate a flow state with the science of motivation

Organisations we helped better understand their target audience


Universities we have lectured at


Course preview

Behavioural psychology and neuroscience insights
for organisations and professionals




Predict and shape your prospect's path

Whenever you are motivating, nudging, or communicating with your audience, you are essentially predicting behaviour. What makes someone tick might seem complex and counter-intuitive but can be surprisingly simple when you know the rules of the brain. This course is designed to teach you just that through the science of Brain & Behaviour.


Your instructors



Philip Jordanov

Cognitive Neuropsychologist

Lotte Visser

Neuropsychologist & Designer

Benjamin Davey

Neuroscientist & Editor

Beirem Ben Barrah

Founder & CEO





Don't just take our word for it


working with
50+ companies

This course was inspired by ...

lecturing at
6+ universities


training
500+ Professionals

What you will get

7 hours of video lectures

Packed with valuable insights from behavioural psychology and neuroscience that you can apply instantly.

B&B Cheat sheet

A step-by-step guide on empathising, aligning, and communicating with your target audience.

eBook

70+ pages on how to experimentally apply B&B in an online environment such as UX design, marketing, and CRO.

Slack community

Get inspired and learn from peers how you can apply Brain & Behaviour in your context.

Cognitive Bias database

Use our online database of 200+ cognitive biases to find those most relevant for you.

Certificate

Upgrade your LinkedIn profile or CV and showcase your new knowledge & skills.


Course chapter overview


Eagle-Eye View: Brain & Behaviour explained

  • Learn what Brain & Behaviour is all about

  • Use the Brain & Behaviour mindset

  • Improve your neuropsychological skills

Key principles: The building blocks of B&B

  • Use the Brain & Behaviour principles

Eagle-Eye View: Brain & Behaviour explained

  • Learn what Brain & Behaviour is all about

  • Use the Brain & Behaviour mindset

  • Improve your neuropsychological skills

Key principles: The building blocks of B&B

  • Use the Brain & Behaviour principles

  • Use the relevant mental models

  • Understand your customers' mind

Brain-centric approach: Deconstructing your challenge

  • Navigate between strategy and execution

  • Align your strategy with your customers’ needs

  • Use the Brain & Behaviour framework

Decision-making: Leveraging predictable irrationality

  • Understand how people make decisions

  • Learn to tailor your approach to your context

  • Map your target audience’s decision-making process

Cognitive biases: Navigating the subconscious

  • Recognise 20+ cognitive biases

  • Define a strategy based on your relevant CBs

  • Leverage cognitive biases as tactics

Behavioural change: Building your toolkit

  • Understand how behaviour is shaped

  • Create behavioural interventions like nudging

  • Set the context for lasting impacts

Operationalisation: Turning tactics into action

  • Inspire effective and lasting behavioural change

  • Transform Brain & Behaviour insights into action

  • Learn from other Brain & Behaviour experts